About PR1MA

MISSION & OBJECTIVES

Mission logo
mission

To plan, develop and provide affordable and high-quality homes inspired by modern living concepts for middle-income Malaysians.

Objectives logo
objectives
  1. To plan housing development and integrated community facilities as well as improvement in quality of life for homeowners.
  2. To develop modern, comfortable and high-quality housing.
  3. To provide affordable housing for middle-income group.
  4. To preserve PR1MA brand with our established and updated development standards, and to monitor the implementation of the standards.

functions

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Develop high-quality home and shape integrated community facilities for the middle-income Malaysians.

SuperviseIcon

Supervise, plan and manage the design, construction as well as maintenance aspects of PR1MA homes and its community.

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Determine the sales price, allocate PR1MA homes through audited balloting and collaborate with financial institutions to give homebuyers access to attractive financing schemes.

IdentifyIcon

Identify current needs to monitor, control and manage the supply and demand for PR1MA homes and its facilities.

SafeguardIcon

Safeguard the PR1MA brand by determining the development and execution standards, and/or enforcing the said standards.

PartnershipIcon

Drive smart partnerships between the Government and private sectors.